How does GhostLine grade a sales call?

The grade is computed from behaviours the AI observed on the call, not from a holistic guess. Asking the caller to come in carries the most weight, followed by capturing contact details, qualifying the caller and booking the appointment. A real opportunity where nobody asked for the visit and nothing was booked is capped, however pleasant the call was.

Do I need call recording to use GhostLine?

Yes. GhostLine reads the calls your phone system already records — it is not a phone system and does not record anything itself. Most dealerships already record inbound sales calls; if yours does not, that has to be switched on with your phone provider first. It is the one prerequisite.

What is a missed sales call?

Someone who reached for sales and never got a salesperson — told to call back, sent to voicemail, or hung up waiting on a transfer. They are recoverable leads that usually nobody is looking at, so GhostLine flags them separately from calls that did reach a rep.

You record every call. Nobody listens to them.

The phone is the one channel where a hot buyer reaches a human and the whole thing vanishes — no record, no source, no idea how it was handled. GhostLine transcribes every sales call, scores what the caller actually wanted, and grades how your salesperson handled it — against the one behaviour that decides whether they book.

The phone call, finally on the record.

Not a dashboard of call volumes. What the caller wanted, how ready they were to buy, what your rep did with it, and which ones never got called back.

Transcribed, then read

Every recorded call is transcribed and read for what the caller actually wanted — the vehicle, the budget or financing, the trade, the objection they raised, and how urgent they sounded.

Buying intent, scored

A 0–100 intent score and a buying stage on every sales call. A vague “do you have any SUVs” and a named vehicle with financing talk are not the same lead, and they stop being filed as if they were.

Graded on what books appointments

Asking the caller to come in carries the most weight in the grade. Capturing the contact, qualifying the caller and booking follow. A real opportunity where nobody asked and nothing was booked is capped — however pleasant the call was.

The callers nobody called back

Reached for sales, never got a salesperson — told to call back, sent to voicemail, or hung up waiting on a transfer. Surfaced as recoverable leads instead of disappearing into the call log.

A report card you can hand over

A weekly card per rooftop and per rep, built for the manager running the coaching conversation. Rep averages only appear once there are enough calls to mean anything — one bad Tuesday is not a trend.

Followed to the sale

Callers tied through to what they bought — close rate, average days to sign, and the ready buyers who were never booked. The phone stops being the one channel you cannot measure.

One prerequisite: your phone system has to be recording the calls. GhostLine reads the recordings you already have — it is not a phone system and does not capture anything itself. Most stores are already recording and have never listened back; if yours is not, switching it on with your phone provider is the first step, and GhostLine can start on the calls from the day it is turned on.

A number a manager can actually coach from.

The score is not the model's opinion of the call. It is computed from the behaviours the AI heard, in one place, so it means the same thing on every call and cannot drift between the app and the report.

Behaviour	Weight
Asked for the appointment	30 pts
Captured the contact	20 pts
Qualified the caller	20 pts
Booked the visit	20 pts
Addressed the objection	10 pts

Two deliberate choices sit behind that table. Service calls, wrong numbers and vendor calls are left ungraded — routing them well is real work, but scoring it as sales handling flattens the scorecard and hides what to coach. And being courteous earns nothing: near enough every rep passes it, so it separates nobody — though a genuine red flag still costs.

Who it is for, and what the first week looks like.

GhostLine is built for the person who has to run the coaching conversation on Monday — a sales manager, a GM, or an owner who suspects the phone is leaking and has no way to prove it.

Turning it on is not a project. If your phone system is already recording inbound sales calls, GhostLine reads what it produces from the day it is switched on. There is nothing to install on the floor, no new handset, no number to port, and nothing for a salesperson to remember to do. The reps who are about to be graded do not have to change a single habit for the first report to be accurate, which is the point: week one measures the store you actually have.

By the end of that week you have three things you did not have before. Every sales call is transcribed and scored for what the caller wanted and how ready they were to buy. Every one of those calls is graded on the behaviours that decide whether a caller ever arrives — with asking for the visit weighted the heaviest. And the calls that never reached a salesperson at all are sitting in their own list, because a caller who was sent to voicemail is a lead you can still recover today.

What it will not do is hand you a number to wave at somebody. Service calls, wrong numbers and vendor calls stay ungraded, so the scorecard is not diluted by work that was never a sales opportunity. A rep's average is withheld until they have enough calls for it to mean anything. And GhostLine is not a phone system and does not record anything itself — it reads the recordings you already own, which is why there is no rip-and-replace conversation attached to it.

Questions dealers ask.

How does GhostLine grade a sales call?: The grade is computed from behaviours the AI observed on the call, not from a holistic guess. Asking the caller to come in carries the most weight, followed by capturing contact details, qualifying the caller and booking the appointment. A real opportunity where nobody asked for the visit and nothing was booked is capped, however pleasant the call was.
Do I need call recording to use GhostLine?: Yes. GhostLine reads the calls your phone system already records — it is not a phone system and does not record anything itself. Most dealerships already record inbound sales calls; if yours does not, that has to be switched on with your phone provider first. It is the one prerequisite.
Does it grade service calls and wrong numbers?: No. Non-sales calls are left ungraded on purpose. Routing a service caller well is real work, but scoring it as sales handling flattens the scorecard and hides what a manager should actually coach.
What is a missed sales call?: Someone who reached for sales and never got a salesperson — told to call back, sent to voicemail, or hung up waiting on a transfer. They are recoverable leads that usually nobody is looking at, so GhostLine flags them separately from calls that did reach a rep.

Find out how last week's calls were handled.

We will run GhostLine over a week of your own recorded calls and show you the report card your managers would have had.