Who we are
1686702 Ontario Inc., operating as GhostDrive (“GhostDrive”, “we”, “us”), builds dealer intelligence software for automotive dealerships. We handle personal information in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). Questions about this policy go to hello@ghostdrive.ai.
This website
Walkthrough requests. If you ask for a walkthrough, we collect the name, dealership and email address you enter, and the page you sent it from. We use them to reply to you and to follow up about GhostDrive. We don’t add you to a mailing list you didn’t ask for.
Analytics. We count page views and walkthrough requests with cookieless analytics. It sets no cookies and doesn’t build a profile of you across other websites.
Server logs. Our hosting provider keeps standard technical logs (such as IP address, browser type and the page requested) to run and secure the site.
The GhostDrive apps
The GhostDrive platform at app.ghostdrive.ai and our mobile apps are business tools used by staff of the dealerships we serve. They are not consumer apps.
Staff accounts. We store each user’s name, work email, role and dealership location so they can sign in and see what their role allows.
Dealership customer data. A dealership uses GhostDrive to work with its own leads, customers, vehicles and deals. We process that information on the dealership’s behalf and under its instructions. The dealership decides what is collected and how it’s used, and requests about it are best sent to the dealership first. We help them answer.
Device permissions. The mobile app uses the camera only when a user chooses to take a vehicle photo or scan a document. It sends notifications only if the user turns them on, and they can be turned off at any time in the device settings.
Facebook, Messenger and lead forms
A dealership can connect its Facebook Page to GhostDrive. When it does, we receive the following on the dealership’s behalf, through Meta’s platform:
- Messenger messages people send to that Page: the text, the type of any attachment, the time, and the Page-scoped ID and name Facebook provides for the sender.
- Lead form submissions to the dealership’s Facebook lead ads: the answers the person typed into the form.
We use this information only to help that dealership respond: showing the conversation to its staff, connecting it to an enquiry the person already made, and suggesting or sending replies. Some replies may be written by an AI assistant, which always says it is an assistant, never claims to be a person, and passes the conversation to a staff member when asked. Messages are sent to our AI provider only to write those replies.
We do not sell this information, use it for advertising, or share it with other dealerships. Reply STOP in Messenger and the assistant will not message you again. To have this information deleted, follow our data deletion instructions. We use Meta’s platform in line with Meta’s Platform Terms and Developer Policies.
Who we share it with
We do not sell personal information. We share it only with the service providers that run GhostDrive for us: cloud hosting and database providers, email and workspace providers, and AI providers that power features such as lead summaries. Each one receives only what it needs for that job. We may also disclose information where the law requires it.
Some of these providers are outside Canada, so information may be stored or processed in other countries, such as the United States, and may be subject to their laws.
Security and retention
Access is limited by role and dealership location, data is encrypted in transit, and sensitive documents are kept in private storage. We keep personal information for as long as we need it for the purposes above, or as long as a dealership customer’s contract and the law require, and then delete or anonymize it.
Your choices
You can ask us to show you, correct, or delete the personal information we hold about you, or withdraw your consent to our using it. Email hello@ghostdrive.ai and we’ll answer within 30 days. Our data deletion instructions explain what to include in a deletion request. If you’re not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada.
Changes to this policy
If we change this policy, we’ll post the new version here and update the effective date above. You can always reach us from the contact page.