Dealer Intelligence Software

The operating system
for the modern dealership.

One platform for leads, inventory, marketing, service and money — tools your salespeople actually use, AI employees working around the clock, and numbers you can finally trust.

LeadsInventoryMarketingServiceP&LThe floor app
See the deal before it happens — live
The problem

You're paying a dozen add-ons to keep you scattered.

Each one is great at its one small thing. None of them talk to each other. Every one is another login, another monthly invoice — and another company holding a copy of your customer data, at your expense. Add up the bill and it's shocking. Add up the hours your team spends stitching them together, and it's worse.

The CRMA name and a phone number, with no idea where they came from.
Ad platformsClicks and spend, disconnected from a single signed deal.
The showroomWalk-ins and test drives that never make it onto a record.
The DMSSold and gross — reported days late, in a different tab.
↓   GhostDrive replaces the patchwork with one platform   ↓
The platform

One platform. The whole store.

Every module works off the same customers, the same inventory and the same numbers — so the left hand always knows what the right hand sold.

Command Center

Sold, average gross and the full funnel for every rooftop — live, bots filtered out, retail and wholesale each graded on its own line. The one screen an owner opens first.

The owner's screen

Leads

A pipeline board synced two-way with your CRM — duplicates collapsed, response times tracked, unanswered leads escalated, and every card carrying its own AI brief.

CRM-synced · deduped

AI Agents

A staff of AI employees briefing reps, watching response times, reconciling data and feeding your ad platforms — around the clock.

Always on shift

Inventory

Feed-synced, deduped, phantom units pruned — and every unit's views tracked, so your buyers and wholesale desk know exactly what people want more of.

Lot truth · demand signals

Attribution

Every lead traced to the exact ad, campaign and dollar that created it — Meta, Google, CarGurus, AutoTrader, your own site — so you finally know the ROI on every one.

33% → 87% match rate

Marketing

Real conversions and real gross pushed back to Meta and Google, so campaigns bid on deals that happened — not form fills that didn't.

CAPI · value-based bidding

Recon

Every repair order and recon dollar synced nightly and pinned to the unit it belongs to — no more surprise costs at delivery.

Nightly sync

P&L

Gross by the second — not after accounting closes the month. Deal log, payment mix, and the sold-but-unposted deals your DMS hasn't caught up with yet.

Month-end truth

The Floor App

Walk-in check-in, licence capture and test drives on a tablet — built for salespeople, and every visit becomes a record you can see.

GhostDrive Inventory

Plus role-based permissions, per-user page access and location scoping built into every module — reps see their floor, managers see their store, you see everything.

The product

Never be blind in your own store.

The office finally sees everything. The floor finally gets tools that don't slow it down. Same system underneath — so what your salespeople do all day becomes the picture you run the business on.

For owners and GMs

Your whole group on one screen.

Sold, average gross and the full funnel across every rooftop — live, not in next week's meeting. Retail and wholesale each on their own line, so you know whether the wholesale desk is earning its keep. Bots filtered, unanswered leads surfaced, numbers you can repeat out loud.

For the sales floor

Every lead lands with a playbook.

A shopper visits your site today, leaves, and comes back a week later — GhostDrive tracked the whole journey. The moment they convert, your rep gets it gift-wrapped: every visit, every vehicle they viewed and for how long, what they're actually trying to do — even an opening line. And if nobody answers inside 30 minutes, a manager gets pinged.

GhostDrive Inventory · the floor app

Kill the desk trip. Lose the photocopier.

For decades, answering a customer meant walking back to the desk — and closing meant photocopying their licence into a filing cabinet. GhostDrive Inventory, the app the floor just calls Inv, ends both. Built for salespeople — and every visit it captures becomes a record the owner can see. Reps get speed. You get the truth.

No more desk trips

Full inventory — pricing, specs, trims and availability — answered on the spot, tablet in hand. The customer never watches you walk away.

No more photocopied IDs

Licences are scanned, cropped and encrypted at capture — never a paper copy in a drawer. The same capture kills typos on registration and finance paperwork, and closes the door identity fraud walks through.

Checked in — and recognized

Every walk-in is cross-referenced against your data on the spot: were they on your site? Applied already? Your rep knows at the handshake — and the visit lands in the CRM, not on a sticky note.

Inventory · showroom floor
#RV4-2241AVAILABLE
2023 Toyota RAV4 XLE
$34,980
AWD18,400 kmSilver1 owner
Check in customer
ID verified
Encrypted · cropped at capture · never photocopied
The workflow

Follow one lead through GhostDrive.

No architecture diagrams — here's what actually happens to a customer, from the first click to the signed deal.

01

A lead lands

Website form, Meta ad, phone-up or a walk-in off the lot — it all enters the same system.

02

Identity resolves

The ad click, the web visit and the person become one customer — not three records.

03

The rep gets a playbook

About 90 seconds later an AI brief is in your CRM: who they are, what they shopped, how to open.

04

Nobody answered?

At 30 minutes unanswered, a manager gets pinged automatically. No lead dies in an inbox.

05

They hit the floor

Checked in on a tablet — licence captured, test drive logged, rep assigned, CRM updated.

06

The deal closes — and counts

Matched to the exact ad and dollar that created it, and fed back so your ads bid smarter.

Your AI staff

Meet your AI employees.

Not chatbots — a staff of specialists working your store around the clock: briefing humans, reconciling data, and feeding every system the truth.

SA

Sales Agent

ON SHIFT

Reads every new lead's history and hands the rep a playbook — who they are, what they want, how to open.

Faster, sharper first calls.
IA

Inventory Agent

ON SHIFT

Reconciles your feeds overnight, prunes phantom units, and tracks which cars pull the views — so your buyers know what to stock more of.

A lot you can trust — stocked with what sells.
MA

Marketing Agent

ON SHIFT

Feeds real conversions and real gross back to Meta and Google, and recalibrates lead values as deals close.

Ad dollars bid on truth.
SV

Service Agent

ON SHIFT

Pulls every repair order and recon cost nightly and pins them to the right unit and deal.

No surprise recon.
FA

Finance Agent

ON SHIFT

Tracks gross deal-by-deal and flags sold-but-unposted deals before month-end finds them.

Clean numbers, early.
EA

Executive Assistant

ON SHIFT

DMs you the scorecard, escalates unanswered leads and watches every pipeline for silence.

You hear it first.
Results

GhostDrive runs live across a full dealer group — every rooftop, every rep, every campaign, every day.

It wasn't built in a lab. It was built in the car business, day in and day out since 1999 — on the showroom floor, against real deals — and hardened until the numbers held.

<30m
from an unanswered lead to a manager knowing about it.
87%
of deals matched to the exact ad and dollar that created them — up from 33%.
50+
automations doing work your team used to do by hand.
6
rooftops with complete operational visibility on one screen.
From the founder

Built by the owner it was built for.

I'm a dealer. For years I paid for the same stack you do — a dozen add-ons, each great at its one small thing, none of them talking to each other. Another login here, another invoice there, another vendor holding a copy of my customers' data, at my expense. I added up the monthly bill once. I don't recommend it.

What I wanted didn't exist: to know what we made today, without waiting for accounting to close the month. To know whether the money on Meta, Google, CarGurus and AutoTrader was actually coming back. To know that the customer shaking my rep's hand on Saturday had been on our site three times that week — and what they came to do. To run the store proactive, instead of reactive.

So I built it — on my own showroom floor, against my own deals, with everything this business has taught me since 1999. GhostDrive is the software I always wanted someone to sell me.

The founder — dealer principal & architect of GhostDriveRead the whole story →
Ready when you are

Stop guessing where your deals come from.

See GhostDrive running against a real dealer group's data — book a walkthrough and we'll show you the whole picture.