Not a video. These are the real screens: the owner's command center, the live pipeline, shoppers on the lot right now, the full customer journey, attribution to the dollar, and the money.

app.ghostdrive.ai/command-center

LIVE

Command Center

All rooftops · this month

Sold MTD

142

▲ 12% vs. pace

Avg Gross

$3,480

▲ $210

Unanswered 30m+

manager pinged at 30:00

1Rooftop 0148 sold · $3.6k avg

2Rooftop 0241 sold · $3.4k avg

3Rooftop 0333 sold · $3.2k avg

You're paying a dozen add-onsto keep you scattered.

Each one is good at its one small thing. None of them talk to each other. Add up the bill and it stings. Add up the hours your team spends stitching them together and it's worse.

Every add-on is one more login to remember.invoice to approve.vendor holding your customer data.export nobody reconciles.

What you run today

The CRM — a name and a number, with no idea where they came from.
Ad platforms — clicks and spend, disconnected from a single signed deal.
The showroom — walk-ins and test drives that never reach a record.
The DMS — sold and gross, reported days late in another tab.
Month-end — five exports, one spreadsheet, and a number you hope is right.

What replaces it

One customer — the ad click, the web visit and the person, resolved into one record.
One ledger — every dollar of spend sitting beside the gross it produced.
One floor — the check-in, the licence and the test drive, logged as they happen.
One number — today's sold and today's gross, today.
One screen — every rooftop on it, and nothing to reconcile.

Keep your CRM and your DMS. Retire the add-ons. GhostDrive connects it all.

Everything else, on the same data.

Every module works off the same customers, the same inventory and the same numbers, so the left hand always knows what the right hand sold.

AI Agents

A staff of specialists briefing reps, watching response times and feeding your ad platforms, around the clock.

Always on shift

Leads

A pipeline board synced both ways with your CRM. Duplicates collapse, silence escalates, every card carries its brief.

CRM-synced · deduped

Attribution

Every lead traced to the ad, campaign and dollar that created it, across Meta, Google, CarGurus, AutoTrader and your own site.

True ROI, per channel

P&L

Gross by the second, not after accounting closes. Deal log, payment mix, reserve and lender penetration by bank.

Month-end truth

Floorplan

Interest accruing, curtailments coming due, days-in-stock aging. The carrying cost you feel but never see, on a line.

Cost per day · aging truthTry the cost calculator

Marketing

Real conversions and real gross pushed back to Meta and Google, so campaigns bid on deals that happened.

CAPI · value-based bidding

Recon

Every repair order synced nightly and pinned to its unit, split into labour, parts and sublet. No surprise at delivery.

Nightly sync

Inventory

Feed-synced, deduped, phantom units pruned. Every unit's views tracked, so your buyers know what people want more of.

Lot truth · demand signalsWhy your days' supply is wrong

Plus role-based permissions, per-user page access and location scoping built into every module. Reps see their floor, managers see their store, you see everything.

Never be blind in your own store.

The office finally sees everything. The floor finally gets tools that don't slow it down. Same system underneath, so what your salespeople do all day becomes the picture you run the business on.

For owners and GMs

Your whole group on one screen.

Sold, average gross and the full funnel across every rooftop, live, not in next week's meeting. Retail and wholesale each on their own line, so you know whether the wholesale desk is earning its keep. Bots filtered, unanswered leads surfaced, numbers you can repeat out loud.

For the sales floor

Every lead lands with a playbook.

A shopper visits your site today, leaves, and comes back a week later. GhostDrive tracked the whole journey. The moment they convert, your rep gets it gift-wrapped: every visit, every vehicle they viewed and for how long, what they're actually trying to do, even an opening line. And if nobody answers inside 30 minutes, a manager gets pinged.

GhostBuy · the buying desk

Stop bidding on a hunch.

Your buyers hit the auction with a gut feel and a phone full of tabs. GhostBuy grades every wholesale lot against the one dataset nobody else has — your store's own sales, demand and profit history — and hands back the homework: what a unit is worth to you, and the most you should pay. The decision stays theirs. The guesswork doesn't.

Priced against your own book

Not a generic book value. Every lot scored on what your store actually sold, how fast it moved and the gross it really made — trim by trim, traceable to the deal.

A max bid, not a mystery

One number your buyer can trust on the block — with the projected gross behind it and every input shown. A ceiling to bid to, never an order to buy.

Homework done before the lane opens

Demand, supply, profitability and live market comps on one screen the moment a lot appears — so your desk shows up ready, not scrambling between tabs.

Explore GhostBuy — and grade a live lot

GhostBuy · vehicle intelligencelive auction lot

2019 Jeep Cherokee Trailhawk84,200 km · grade 4.1 · current bid $7,000

74 · med confidence

Demand

sold · 54-day avg

Supply

thin — moves fast

Your max bid

$12,350

$4,978 projected gross

Your history86 sold · your store

Profitability$901 net · 29% negative

Market compsbook $15,028 · sold $14,371

GhostDriveStrong demand and thin supply, but a soft profit history on this trim — and every number traces back to your own store. The bid is a ceiling, not a command. Your call.

GhostDesk · on every rep's phone

Kill the desk trip. Lose the photocopier.

For decades, answering a customer meant walking back to the desk — and closing meant photocopying their licence into a filing cabinet. GhostDesk ends both — the whole lot, walk-in check-in and trade capture, living right on the phone already in their pocket. Built for salespeople, and every visit it captures becomes a record the owner can see. Reps get speed. You get the truth.

No more desk trips

Full inventory — pricing, specs, trims and availability — answered on the spot, right from the phone in their pocket. The customer never watches you walk away.

No more photocopied IDs

Licences are scanned, cropped and encrypted at capture — never a paper copy in a drawer. The same capture kills typos on registration and finance paperwork, and closes the door identity fraud walks through.

Checked in — and recognized

Every walk-in is cross-referenced against your data on the spot: were they on your site? Applied already? Your rep knows at the handshake — and the visit lands in the CRM, not on a sticky note.

Explore GhostDesk — and try it yourself

Every dollar,traced to the deal it closed.

Your CRM says “Internet”. GhostDrive says which listing, which ad, which rep, and what it cost you per unit sold.

Lead to sold, last 30 days

Stage-to-stage conversion across every channel.

Leads in

1,284

82.6% continue

Contacted

1,061

46.9% continue — biggest drop

Appointment set

498

67.7% continue

Showed

337

42.1% continue

Sold

142

Lead-to-sale11.1%

Cost per sale, by channel

The same 30 days, split by where the lead came from.

Channel	Spend	Leads	Sold	Cost / sale
AutoTrader	$18,540	421	45	$412
CarGurus	$14,256	312	27	$528
Meta ads	$17,420	338	20	$871
Walk-in	$3,360	143	35	$96
Referral	$0	70	15	$0

Meta costs 2.1× AutoTrader per unit — near-identical spend, 25 fewer cars. The number your CRM reports as “Internet” is four different channels with a 9× spread between the cheapest and the dearest.

Figures are illustrative, not a customer result. GhostDrive reports these from your own CRM, listing sites and ad accounts.

Follow one lead through GhostDrive.

No architecture diagrams. Here is what actually happens to a customer, from the first click to the signed deal.

A lead lands

Website form, Meta ad, phone-up or a walk-in off the lot. It all enters the same system.

Identity resolves

The ad click, the web visit and the person become one customer. Not three records.

The rep gets a playbook

About 90 seconds later an AI brief is in your CRM: who they are, what they shopped, how to open.

Nobody answered?

At 30 minutes unanswered, a manager gets pinged automatically. No lead dies in an inbox.

They hit the floor

Checked in from the rep's phone. Licence captured, test drive logged, rep assigned, CRM updated.

The deal closes, and counts

Matched to the ad and dollar that created it, and fed back so your ads bid smarter.

Meet your AI employees.

Not chatbots. A staff of specialists working your store around the clock: briefing humans, reconciling data, and feeding every system the truth.

Sales Agent

ON SHIFT

Reads every new lead's history and hands the rep a playbook: who they are, what they want, how to open.

Faster, sharper first calls.

Inventory Agent

ON SHIFT

Reconciles your feeds overnight, prunes phantom units, and tracks which cars pull the views.

A lot you can trust, stocked with what sells.

Marketing Agent

ON SHIFT

Feeds real conversions and real gross back to Meta and Google, and recalibrates lead values as deals close.

Ad dollars bid on truth.

Service Agent

ON SHIFT

Pulls every repair order nightly, pins the cost to the right unit and deal, and splits it into labour, parts and sublet.

No recon dollar hides.

Finance Agent

ON SHIFT

Tracks gross and reserve on every deal, flags sold-but-unposted deals before month-end, and shows which bank funded what.

Know exactly what each lender earns.

Executive Assistant

ON SHIFT

DMs you the scorecard, escalates unanswered leads, and watches every pipeline for silence.

You hear it first.

GhostDrive runs live across a full dealer group: every rooftop, every rep, every campaign, every day.

It wasn't built by software consultants, funded by venture capital, or tested in a lab. It was built in the car business, day in and day out since 1999, on the showroom floor, against real deals, and hardened until the numbers held.

<30m

from an unanswered lead to a manager knowing about it.

55%

of August deliveries carried a buyer-confirmed source, up from none in April.

50+

automations doing work your team used to do by hand.

rooftops with complete operational visibility on one screen.

Source coverage measured across the six rooftops GhostDrive runs on: 70 of 128 deliveries in August 2026 carried a buyer-confirmed source, against 0 of 164 in April before the enrichment existed. Channel-level source, not a per-ad figure. September is running higher, but the month isn't closed.

Built by the owner it was built for.

I'm a dealer. For years I paid for the same stack you do: a dozen add-ons, each good at its one small thing, none of them talking to each other. Another login here, another invoice there, another vendor holding a copy of my customers' data, at my expense. I added up the monthly bill once. I don't recommend it.

What I wanted didn't exist. To know what we made today, without waiting for accounting to close the month. To know whether the money on Meta, Google, CarGurus and AutoTrader was actually coming back. To know that the customer shaking my rep's hand on Saturday had been on our site three times that week, and what they came to do. To run the store proactive instead of reactive.

So I built it. On my own showroom floor, against my own deals, with everything this business has taught me since 1999. GhostDrive is the software I always wanted someone to sell me.

The founder — dealer principal & architect of GhostDriveRead the whole story

Stop guessing where your deals come from.

See GhostDrive running against a real dealer group's data. Book a walkthrough and we'll show you the whole picture.