High intent — priced a 2022 RAV4 XLE and started financing pre-qual, no trade attached. Best next step: call within the hour.
Attribution chain
Meta Ads
“Summer Sales Event” campaign
Landing page → VDP
Web form submitted
Matched to customer
The problem
You're paying a dozen add-ons to keep you scattered.
Each one is great at its one small thing. None of them talk to each other. Every one is another login, another monthly invoice — and another company holding a copy of your customer data, at your expense. Add up the bill and it's shocking. Add up the hours your team spends stitching them together, and it's worse.
The CRMA name and a phone number, with no idea where they came from.
Ad platformsClicks and spend, disconnected from a single signed deal.
The showroomWalk-ins and test drives that never make it onto a record.
The DMSSold and gross — reported days late, in a different tab.
↓ Keep your CRM and your DMS. Retire the add-ons. GhostDrive connects it all. ↓
The platform
One platform. The whole store.
GhostDrive sits above the systems you already run — the CRM, the DMS, the website — and connects them. Every module works off the same customers, the same inventory and the same numbers, so the left hand always knows what the right hand sold.
Command Center
Sold, average gross and the full funnel for every rooftop — live, bots filtered out, retail and wholesale each graded on its own line. The one screen an owner opens first.
The owner's screen
Leads
A pipeline board synced two-way with your CRM — duplicates collapsed, response times tracked, unanswered leads escalated, and every card carrying its own AI brief.
CRM-synced · deduped
AI Agents
A staff of AI employees briefing reps, watching response times, reconciling data and feeding your ad platforms — around the clock.
Always on shift
Inventory
Feed-synced, deduped, phantom units pruned — and every unit's views tracked, so your buyers and wholesale desk know exactly what people want more of.
Lot truth · demand signals
Acquisition
Every wholesale auction lot graded against your own sales, demand and profit history — so your buyers know what a unit is worth to your store, and the most it should cost. The decision stays yours; the homework is done.
Know your max bid
Attribution
Every lead traced to the exact ad, campaign and dollar that created it — Meta, Google, CarGurus, AutoTrader, your own site — so you finally know the ROI on every one.
True ROI, per channel
Marketing
Real conversions and real gross pushed back to Meta and Google, so campaigns bid on deals that happened — not form fills that didn't.
CAPI · value-based bidding
Recon
Every repair order synced nightly and pinned to the unit it belongs to — split into labour, parts and sublet, so there are no surprise costs at delivery.
Nightly sync
P&L
Gross by the second — not after accounting closes the month. Deal log, payment mix, reserve, and lender penetration by bank, right down to the unposted deals.
Month-end truth
The Floor App
Walk-in check-in, licence capture and test drives — right on the phone already in every rep's pocket. Built for salespeople; every visit becomes a record you can see.
GhostDrive Inventory
Plus role-based permissions, per-user page access and location scoping built into every module — reps see their floor, managers see their store, you see everything.
The product
Never be blind in your own store.
The office finally sees everything. The floor finally gets tools that don't slow it down. Same system underneath — so what your salespeople do all day becomes the picture you run the business on.
For owners and GMs
Your whole group on one screen.
Sold, average gross and the full funnel across every rooftop — live, not in next week's meeting. Retail and wholesale each on their own line, so you know whether the wholesale desk is earning its keep. Bots filtered, unanswered leads surfaced, numbers you can repeat out loud.
Command Centerall rooftops · this month
Sold MTD
142
Avg Gross
$3,480
Unanswered 30m+
0
manager pinged at 30:00
Rooftop 0148 sold · $3.6k avg
Rooftop 0241 sold · $3.4k avg
Rooftop 0333 sold · $3.2k avg
Leads · Active Pipelinesynced with your CRM
New 4
Alicia M.Meta · RAV4 XLE
Jordan P.Web · Tucson
Sam K.Organic · F-150
Working 3
Devon T.Google · Elantra
Priya S.Walk-in · CR-V
Appointment 2
Marcus R.Meta · Tue 2:00
Lena W.Referral · Wed 11:30
AI briefAlicia priced a 2022 RAV4 XLE twice this week and started a financing pre-qual — no trade attached. Best next step: call within the hour.
For the sales floor
Every lead lands with a playbook.
A shopper visits your site today, leaves, and comes back a week later — GhostDrive tracked the whole journey. The moment they convert, your rep gets it gift-wrapped: every visit, every vehicle they viewed and for how long, what they're actually trying to do — even an opening line. And if nobody answers inside 30 minutes, a manager gets pinged.
GhostDrive Acquisition · the buying desk
Stop bidding on a hunch.
Your buyers hit the auction with a gut feel and a phone full of tabs. GhostDrive Acquisition grades every wholesale lot against the one dataset nobody else has — your store's own sales, demand and profit history — and hands back the homework: what a unit is worth to you, and the most you should pay. The decision stays theirs. The guesswork doesn't.
Priced against your own book
Not a generic book value. Every lot scored on what your store actually sold, how fast it moved and the gross it really made — trim by trim, traceable to the deal.
A max bid, not a mystery
One number your buyer can trust on the block — with the projected gross behind it and every input shown. A ceiling to bid to, never an order to buy.
Homework done before the lane opens
Demand, supply, profitability and live market comps on one screen the moment a lot appears — so your desk shows up ready, not scrambling between tabs.
Acquisition · vehicle intelligencelive auction lot
2019 Jeep Cherokee Trailhawk84,200 km · grade 4.1 · current bid $7,000
74 · med confidence
Demand
86
sold · 54-day avg
Supply
9d
thin — moves fast
Your max bid
$12,350
$4,978 projected gross
Your history86 sold · your store
Profitability$901 net · 29% negative
Market compsbook $15,028 · sold $14,371
GhostDriveStrong demand and thin supply, but a soft profit history on this trim — and every number traces back to your own store. The bid is a ceiling, not a command. Your call.
GhostDrive Inventory · the floor app
Kill the desk trip. Lose the photocopier.
For decades, answering a customer meant walking back to the desk — and closing meant photocopying their licence into a filing cabinet. GhostDrive Inventory, the app the floor just calls Inv, ends both — living right on the phone already in their pocket, an inventory tool at their side on the lot. Built for salespeople, and every visit it captures becomes a record the owner can see. Reps get speed. You get the truth.
No more desk trips
Full inventory — pricing, specs, trims and availability — answered on the spot, right from the phone in their pocket. The customer never watches you walk away.
No more photocopied IDs
Licences are scanned, cropped and encrypted at capture — never a paper copy in a drawer. The same capture kills typos on registration and finance paperwork, and closes the door identity fraud walks through.
Checked in — and recognized
Every walk-in is cross-referenced against your data on the spot: were they on your site? Applied already? Your rep knows at the handshake — and the visit lands in the CRM, not on a sticky note.
Inventory · showroom floor
RAV4 XLE
#RV4-2241AVAILABLE
2023 Toyota RAV4 XLE
$34,980
AWD18,400 kmSilver1 owner
Check in customer
ID verified
Encrypted · cropped at capture · never photocopied
The workflow
Follow one lead through GhostDrive.
No architecture diagrams — here's what actually happens to a customer, from the first click to the signed deal.
01
A lead lands
Website form, Meta ad, phone-up or a walk-in off the lot — it all enters the same system.
02
Identity resolves
The ad click, the web visit and the person become one customer — not three records.
03
The rep gets a playbook
About 90 seconds later an AI brief is in your CRM: who they are, what they shopped, how to open.
04
Nobody answered?
At 30 minutes unanswered, a manager gets pinged automatically. No lead dies in an inbox.
05
They hit the floor
Checked in from the rep's phone — licence captured, test drive logged, rep assigned, CRM updated.
06
The deal closes — and counts
Matched to the exact ad and dollar that created it, and fed back so your ads bid smarter.
Your AI staff
Meet your AI employees.
Not chatbots — a staff of specialists working your store around the clock: briefing humans, reconciling data, and feeding every system the truth.
SA
Sales Agent
ON SHIFT
Reads every new lead's history and hands the rep a playbook — who they are, what they want, how to open.
→ Faster, sharper first calls.
IA
Inventory Agent
ON SHIFT
Reconciles your feeds overnight, prunes phantom units, and tracks which cars pull the views — so your buyers know what to stock more of.
→ A lot you can trust — stocked with what sells.
MA
Marketing Agent
ON SHIFT
Feeds real conversions and real gross back to Meta and Google, and recalibrates lead values as deals close.
→ Ad dollars bid on truth.
SV
Service Agent
ON SHIFT
Pulls every repair order nightly, pins the cost to the right unit and deal, and splits it into labour, parts and sublet — so no recon dollar hides.
→ No surprise recon.
FA
Finance Agent
ON SHIFT
Tracks gross and reserve on every deal, flags sold-but-unposted deals before month-end, and shows lender penetration — which bank funded what, and the reserve it paid.
→ Know exactly what each bank earns.
EA
Executive Assistant
ON SHIFT
DMs you the scorecard, escalates unanswered leads and watches every pipeline for silence.
→ You hear it first.
Results
GhostDrive runs live across a full dealer group — every rooftop, every rep, every campaign, every day.
It wasn't built by software consultants, funded by venture capital, or tested in a lab. It was built in the car business, day in and day out since 1999— on the showroom floor, against real deals — and hardened until the numbers held.
<30m
from an unanswered lead to a manager knowing about it.
87%
of deals matched to the exact ad and dollar that created them — up from 33%.
50+
automations doing work your team used to do by hand.
6
rooftops with complete operational visibility on one screen.
From the founder
Built by the owner it was built for.
I'm a dealer. For years I paid for the same stack you do — a dozen add-ons, each great at its one small thing, none of them talking to each other. Another login here, another invoice there, another vendor holding a copy of my customers' data, at my expense. I added up the monthly bill once. I don't recommend it.
What I wanted didn't exist: to know what we made today, without waiting for accounting to close the month. To know whether the money on Meta, Google, CarGurus and AutoTrader was actually coming back. To know that the customer shaking my rep's hand on Saturday had been on our site three times that week — and what they came to do. To run the store proactive, instead of reactive.
So I built it — on my own showroom floor, against my own deals, with everything this business has taught me since 1999. GhostDrive is the software I always wanted someone to sell me.